The end of 2006 and start of 2007 has seen uk bookmakers jump aboard the online bingo bandwagon. In an attempt to lure a new kind of customer to their sites, Paddy Power, Betfred and Ladbrokes have all launched bingo sections to accompany their sportsbook, poker and casino services. Each bookmaker has a slightly different approach and out in front by a mile, in our opinion, are Paddy Power, who's site looks polished, professional and appealing to the bingo player who may feel uneasy heading towards a brand more associated with betting and casino games. Paddy Power Bingo offers users a free £2 bingo bonus, plus there's plenty of information about how to play, the games on offer, winners and progressive jackpots.
Betfred Bingo do offer their new players £5 free bingo as well as up to 125% deposit bonus. The site is less appealing than Paddy Power, but does offer celebrity gossip and recipes! The downside for Betfred Bingo is that it's a download bingo game and that tends to put off would be players. Also all bingo cards are 30p so some players may find this too expensive.
Ladbrokes Bingo does offer cheaper bingo, with cards ranging from 5p up to £1. There's also a £10 deposit bonus (provided you play £10) as well progressive jackpots and winner details. This does feel like an add-on to the games section rather than a dedicated channel and there's little to entice or encourage new players.
Best of the bookmaker's bingo therefore is Paddy Power Bingo!
